The Power Of Having A Strong Brand Image
Having a strong brand image demonstrates how customers perceive a brand. Building a brand identity involves more than just creating a logo or tagline; it’s about establishing an emotional connection with customers. An established brand gains greater influence and value in all aspects, from its logo and colors to its products and services.
Building a strong brand is critical to distinguishing yourself from your competitors and connecting with your customers. If you want to leverage your brand, you should apply new tactics and strategies. Consider partnering with a skilled Brand Consultant in Kerala if your brand is Kerala-based. Knowing who your customers are and considering the demographics of your brand as it’s growing is important. A deep understanding of the region’s consumer landscape and cultural nuances is important when creating a branding strategy that genuinely resonates with your target audience.
The key to building a strong brand is to implement a well-thought-out business strategy. An effective customer experience is the result of several efforts. Branding is essential for many reasons, like establishing customer loyalty, offering premium pricing, standing out among competitors, attracting good employees, etc.
Analysis Of 4 Different Scenarios To Demonstrate The Influence Of Strong Brand Identity
“The Untold Truth Behind A Luxurious Bag Brand”
Christian Dior is one of the luxury brands in the world that sells exquisite bags. Their handbags are known for their design, quality of material, and craftsmanship. People are obsessed with such bags due to the brand’s popularity among luxurious collections. Dior products are very expensive.
A recent revelation about Dior handbags shook the fashion industry. Milan, Italy, is known as the fashion capital of the world, and because of that, many luxurious brands’ headquarters are in Milan. The craftsmanship of Milan in the fashion industry is renowned. In a recent raid in Milan by Italian police, it was found that Dior is paying only $57 for producing a bag that costs $2780 retail. This case involves a violation of the labor law and the exploitation of the laborers. When we analyze it concerning branding, it is evident that people are willing to pay higher rates for these handbags due to the brand’s reputation.
A similar thing happened in the case of Armani, too. According to Reuters, Armani sold products worth more than $1900 and paid only $99 for production. This is the immense power of branding. Consumers are ready to spend more money to purchase a label than the product itself. This premium pricing is because of luxurious materials, superior craftsmanship, prestigious logos, and fashionable designs.
“Stronger The Brand Reputation, Stronger Will Be The Brand Identity.”
As mentioned above, once the brand is established, everything associated with it becomes powerful. A clear example of this is the case of Adidas. Now Adidas does not use its name in its retail stores; they use just its logo. They are relying solely on their iconic logo to invite customers. It is a bold statement of their brand confidence.
When a logo becomes globally recognized for the quality, innovation, and style it represents, it no longer needs a name. The logo itself becomes the brand identifier. Additionally, the minimalist design with sleek and modern aesthetics enhances the overall brand experience. Adidas is showcasing its position as an athletic apparel trendsetter in a subtle but powerful way.
“How Balenciaga Deals With Its Controversial Designs With Its Branding Supremacy”
A strong and established brand can sell its goods at high prices even if its design is not impressive. For instance, Balenciaga released a towel skirt and tape bracelet that received a lot of criticism for their unconventional designs. Yet, because of the brand’s strong reputation, people were still eager to buy these items. This shows how a strong brand can command a premium price and influence consumer perception, even for products that might be considered unusual or impractical by some. Balenciaga sold controversial products like towel skirts tape bracelets and destroyed sneakers at higher prices. The towel skirt was sold for $695. The sneaker shoe was priced at $1850, and the tape bracelet was sold for $4000. The design received many criticisms. This French luxury fashion brand has immense popularity globally.
“When Brand Name Dominated Over The Product Name”
Pampers is a leading diaper brand. It’s observed that we say Pampers more commonly than diapers. Here, the name of the brand dominated the generic name of the product. The brand is renowned for its heartwarming advertisements, which beautifully capture the bond between mothers and babies. The brand’s effective marketing has established its position in the market to the point where “Pampers” is often used interchangeably with “diaper.” As a pioneer in the industry, Pampers has consistently delivered on its promise of quality and comfort, earning the trust of countless parents.
Building a strong brand is like building a good reputation. Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” It’s important to be careful about what you do as a company. Having someone help you with your brand, like a brand consultant, can be helpful. They can find new ways to make your brand look good and maintain its reputation.
